Fair Processing Notice & Privacy Statement

Wayward London Ltd is enrolled on the ICO Data Protection Register with the registered number Z3056260.

We are committed to safeguarding the privacy of our website visitors and our newsletter subscribers. This Fair Processing Notice and Privacy Statement sets out how we will treat your personal information.

Fair Processing Notice

1. Who We Are

Wayward is a Landscape, Art and Design Practice, based in London.

2. What We Do

We are appointed by our clients to carry out design development projects.

3. Why We Collect Your Personal Data

We collect your opinions and personal data for the purposes of updating you about our projects, to include calls for volunteers and other participatory opportunities. We do not share this information with third parties.

4. How We Collect Your Data

We collect your data on the basis of consent, this means that you must give us permission to process your data. If you have previously given us consent to contact you about our work, we will continue to hold your contact details on the basis of legitimate consent.

5. What Type of Personal Data Do We Collect, And Why?

Type of Personal Data Details Why?
Contact Information Name, Email, Phone Number, Address To keep you informed of upcoming events and project updates.
Postal Address Address, Postcode To develop an understanding of where you live or work. This is really important in helping when assessing the feasibility of engaging volunteers in calls for participation and to identify and understand local issues.
Website Address URL, Browsers, Dates of Interactions To understand group or corporate views.
Personal Opinions Requests to participate, offer voluntary services Wayward collects requests and offers of support. Wayward does not collect political or religious opinions from individuals. Occasionally people may share these opinions incidentally. Wayward recognise this as sensitive personal data.

6. What Happens With This Personal Data?


A small project team will database the personal data you have shared with us.


Your digital personal data and any physical copies are held securely by Wayward.

Retention Period

With your permission, Wayward will hold your personal data for the purposes of contacting you by email until such time as you unsubscribe from our email mailing list or request in writing that we remove you from our email mailing list.

7. Your Rights

You have the right to access, verify or update your personal information. We may contact you at least once a year to ensure the details we hold are correct and up-to date. You have the right to have your personal information removed from our database should you decide to do so. If you would like to know more about your data protection rights, please check www.ico.org.uk.

8. Contact

If you would like to exercise either of the above rights, or you are concerned about any personal data issue, please contact our Data Controller at privacy@wayward.co.uk.

Website Privacy Statement

What information do we collect?

We may collect, store and use the following kinds of personal information: information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views, website navigation); information relating to any transactions carried out between you and us on or in relation to this website, including information relating to any purchases you make of our goods or services; information that you provide to us for the purpose of registering with us; information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters; any other information that you choose to send to us;

Using your personal information

Personal information submitted to us via this website will be used for the purposes specified in this privacy statement or in relevant parts of the website. We may use your personal information to: administer the website; improve your browsing experience by personalising the website; enable your use of the services available on the website; send to you goods purchased via the website, and supply to you services purchased via the website; send statements and invoices to you, and collect payments from you; send you general (non-marketing) commercial communications; send you email notifications which you have specifically requested; send to you our newsletter and other marketing communications relating to our business which we think may be of interest to you by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications); deal with enquiries and complaints made by or about you relating to the website.

Where you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the licence you grant to us. We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.


We may disclose information about you to any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes as set out in this privacy policy. In addition, we may disclose your personal information: to the extent that we are required to do so by law; in connection with any legal proceedings or prospective legal proceedings; in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk); to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

Except as provided in this privacy policy, we will not provide your information to third parties.

International data transfers

Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this privacy policy. In addition, personal information that you submit for publication on the website will be published on the internet and may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others. You expressly agree to such transfers of personal information.

Security of your personal information

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information. We will store all the personal information you provide on our web host’s secure password and firewall protected servers. Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet. You are responsible for keeping your password and user details confidential. We will not ask you for your password (except when you log in to the website, should this functionality be added).

Policy amendments

We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

Your rights

You may instruct us to provide you with any personal information we hold about you. Provision of such information will be subject to: the payment of a fee (currently fixed at £10.00); and the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address). We may withhold such personal information to the extent permitted by law.

You may instruct us not to process your personal information for marketing purposes, by sending an email to us. In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt-out of the use of your personal information for marketing purposes.

Third party websites

The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.

Updating information

Please let us know if the personal information which we hold about you needs to be corrected or updated.


If you have any questions about this privacy policy or our treatment of your personal information, please email privacy@wayward.co.uk

Get Involved

Reach out at:

hello (at) wayward (dot) co (dot) uk